Cataloging is often the single most expensive bottleneck for auction companies. Staff hours pile up in photographing, renaming images, writing titles, crafting descriptions, and transferring everything into spreadsheets that match the import format of platforms like HiBid, Proxibid, or BidWrangler. Traditionally, this meant hours of typing and copy/paste tasks that add no real value to the final sale.
AI cataloging software like Listernaut changes that equation. With prompt-driven cataloging, auctioneers can generate consistent titles and detailed descriptions from bulk photos in minutes. Instead of hiring a full team of listers, a single auction coordinator can handle an entire catalog from photoshoot to upload. Watch it in action here.
The ROI is clear:
- Labor cost savings: An auction house spending 40 hours per sale on cataloging can reduce that to under 5 hours with Listernaut. At $20/hour, that’s a $700+ savings per event.
- More sales per year: Faster throughput means you can run two or three additional auctions annually without increasing staff headcount.
- Higher bidder confidence: Clean, professional, consistent listings with detailed photos and descriptions convert more watchers into bidders.
For example, an estate auctioneer in Indianapolis, IN reported increasing their gross auction revenue by 14% within two months after adopting AI cataloging. The reason? More accurate descriptions led to higher online engagement and fewer unsold lots.
Profitability takeaway: every dollar saved in cataloging costs and every extra sale per year goes directly to the bottom line.
