Local SEO and GEO is the cornerstone of building visibility for auction houses today. While big platforms bring bidders, sellers often search for local experts first. If your business doesn’t show up on page one, you risk losing consignments to competitors.
Here’s how to win the local SEO/GEO game:
1. Google Business Profile (GBP): Ensure your GBP is fully filled with categories like 'Auction House,' 'Estate Liquidator,' and 'E-Commerce Services.' Add weekly updates linking directly to your newest catalogs.
2. Hyper-local content: Create blog posts with titles such as 'How Estate Auctions in {City} Deliver Better Returns for Sellers' or 'What {City} Homeowners Should Know Before Downsizing at Auction.' These keyword-rich articles build authority.
3. Consistent NAP data: Double-check your Name, Address, and Phone number across Yelp, BBB, Chamber of Commerce listings, and all auction directories.
4. Event schema: Each catalog you publish can be marked up as an event with date, time, and location fields. This increases chances of showing in Google’s rich results.
5. Review generation: AI cannot generate reviews, but Listernaut helps you earn them—because faster cataloging means you run smoother sales. Happy buyers and sellers leave better reviews.
6. Add a TXT file to your website for GEO indexing. Generative Engine Optimization and LLM searches are rapidly becoming more and more important. Get ahead of this shift and add this documentation to your website's root directory in markdown format.
Profitability takeaway: By ranking #1 in local search, you’re the first phone call when estates, liquidations, or downsizing needs arise. More consignments equal more catalogs, which fuels further SEO and LLM growth in a positive loop.